About Annoto

Built with the people who teach on it.

Annoto is shaped every day by the educators, instructional designers, and institutions who use it. Their real classroom needs drive what we build.

Educators collaborating in an active learning cohort
Our Mission

Turn passive video into active, social, measurable learning.

Annoto adds discussion, assessment, and analytics on top of the video you already use, inside your LMS, CMS, or any site, so every video becomes a place where learners think, talk, and demonstrate understanding.

Learners and instructors in a peer discussion
Built around the people who use it

The roadmap comes from the classroom.

Feature ideas, workflows, and priorities come directly from the instructors and teams using Annoto. Every release is informed by how real courses run.

  • Educator-driven roadmap
  • Built for how you already teach, no migration
  • New features included for everyone, always
What drives us

What we believe

Video should be a conversation, not a broadcast.

Learning sticks when students respond, question, and build on each other.

Engagement has to become evidence of learning.

Participation should show up as understanding you can see and act on.

Meet learners where they already watch.

Discussion and assessment live in the video, not in a separate tab.

Accessible and inclusive by design.

Every learner can take part, on any device, from the start.

Who uses Annoto

Who builds with us

The people who use Annoto every day shape where it goes next.

Across every learning environment
Higher EdK-12Corporate L&DMedia & Communities
Trusted by 200+ institutions worldwide
What changes

What active video looks like in practice.

More learners actively engaging with course video.

Passive watch time turning into measurable comprehension.

Instructors seeing where students struggle, in the moment.

Annoto in-video engagement interface

See what your institution can do with Annoto.

Bring active, measurable video into the courses and platforms your learners already use.

Book a Demo