Pricing

One license. Every course, every video, every learner.

A flat annual license for your institution, priced per FTE with volume discounts as you scale. Unlimited courses, videos and usage, with onboarding and support included.

Free pilot · Full product · One semester · No contract
30%
saved on every tool Annoto replaces. Replace a few and it can reach 70%¹
1
contract, one integration to maintain
0
seat counts, view meters or true ups
More in one license, for less
Institution license
Everything included
Annual · per FTE
  • Unlimited courses and programs
  • Unlimited videos, on any video host
  • Unlimited usage, no seat or view meters
  • Discussions, quizzes and analytics included
  • Every new feature as it ships
  • Dedicated Customer Success Manager
Lecture 4 · 12:303 moments
QuestionQuizDiscussion
Request your institution's quote

Trusted by the institutions setting the bar for video learning

How pricing works

Priced the way your institution already counts.

Your price follows the FTE figure procurement already tracks. No seat counting course by course, no per view meters, no surprise invoices mid year.

01

Share your FTE count

The same full time equivalent figure your institution already reports. Not the number of users.

02

Get one flat annual fee

A single license for every course, department and semester, with one integration for IT to maintain.

03

Volume discounts built in

Higher FTE bands are priced lower per FTE automatically. No negotiation needed to unlock them.

04

Use it as much as you like

A course that doubles its video activity costs nothing extra. Faculty never wonder whether they are covered.

Not ready for an institution wide license?

Start with a department or program license. It runs on the same terms, and you expand to the whole institution under the same agreement when you are ready.

Ask about a department license
Savings example

Six tools, six contracts. Or one license.

Many institutions build video learning from separate products, from the video host to assessment, quizzes, discussion and peer feedback, each priced on its own terms. Here is how the same needs map to a single Annoto license.

Annoto covers what you need today, tomorrow and in the future, with no need to add more tools to cover gaps.

A typical stack today
Video hosting (Kaltura, Panopto, YuJa etc.)
Hosting, streaming and delivery
Contract 1
GoReact
Skill based video assessment
Contract 2
Canvas Studio or PlayPosit
In video quizzes
Contract 3
VoiceThread
Video discussion and engagement
Contract 4
FeedbackFruits
Peer feedback and interactive assignments
Contract 5
Add ons and point tools
Video analytics, integrations, renewals
Contract 6
Today's spend100%
One Annoto license
30%
saved for each tool Annoto replaces. Consolidate several and savings can reach 70%¹
With Annoto70% or less
Video hosting
Hosting and delivery included, or keep the platform you already run
Skill based assessment
Video assignments with timestamped instructor and peer feedback
In video quizzes
Graded quizzes with gradebook sync
Video engagement
Time anchored discussion, polls and reactions on any video
Peer feedback
Peer review and feedback on video, inside the same course
Analytics and add ons
Attention and comprehension analytics, Lumo AI, one LTI 1.3 integration
Our pricing principle

The lowest price of any comparable solution.

We built Annoto to make an impact in education first. That is why one Annoto license costs less than any comparable combination of video assessment, quiz, discussion and peer feedback tools, and every learner and instructor is covered.

Switching offer

Mid contract? You will not pay twice.

Switching from GoReact, PlayPosit, VoiceThread or FeedbackFruits? We credit the time left on your current contract, so you can move when it suits your teaching calendar, not your renewal date.

Ask about the switching credit →

Illustrative example. Tools and spend differ by institution, and we map your current stack when we prepare your quote.

Included in every license

No tiers that hold back the good parts.

Discussions, quizzes, analytics and gradebook sync ship with every license. A smaller department is never quietly downgraded.

01

The full product

  • In video discussion widget for every learner
  • Social learning and assessment features
  • Course analytics and management dashboard
  • Site administrator dashboard with exportable reports
  • Digital adoption guidance for every user
  • Every new feature as it ships
  • Unlimited usage, courses, programs and videos
02

Full technical support

  • LMS integration over LTI 1.3, or any site through the SDK and API
  • Ongoing technical support
  • New releases and annual updates
  • Built to support FERPA, GDPR and WCAG
03

Full customer success

  • Dedicated Customer Success Manager
  • Onboarding webinars for faculty
  • Workshops and best practice sessions
  • Pilot design with success criteria agreed up front
In their words

The impact, from the people teaching with it.

Read the customer stories →
“

It enabled me to efficiently and effectively engage all students and allowed me to assess engagement for ALL students.

Prof. Mark M. Alter
Prof. Mark M. Alter
Professor of Educational Psychology, NYU

“What I enjoy most about Annoto is its ease of use for both teachers and students, while serving as an incredibly effective learning tool.”

Genevieve Hale
Genevieve Hale
Vice Chair, College of Pharmacy, Nova Southeastern University

“In an online class, Annoto accomplishes many of the same goals for discussion as an in-person class. I highly recommend it to other instructors!”

Dr. Cindy Wilson
Dr. Cindy Wilson
Course Instructor, Florida State University

“Watching videos can be a lonely experience. Using Annoto made the students become active and reflect on the material.”

Dr. Elaine Hoter
Dr. Elaine Hoter
Project Leader, Talpiot College MOOC

“It made managing online discussions easier, and gave me information on how much students are engaging with the videos.”

Janicke Stramer-Smith
Janicke Stramer-Smith
Assistant Professor of Political Science, Weber State University

“Annoto seems to create more realistic interaction between students than a standard discussion board.”

Chris Hall
Chris Hall
Instructor, Flight Management Systems, Southern Utah University

“A great tool to inject clarifying comments and emphasis at time-stamped moments throughout instructional videos.”

Dr. Mark Losego
Dr. Mark Losego
Associate Professor, Materials Science and Engineering, Georgia Tech
From first call to campus wide

Prove it in a real semester before you commit.

Pilots run on the full product with your own courses. The same contact stays with you from first conversation to signed agreement.

1
Week 1

Pricing conversation

We scope your FTE band, LMS and video platforms, and the courses you want to start with.

2
Within a few weeks

Live pilot

A real semester on the full product, with onboarding, LTI setup and agreed success criteria.

3
Within one semester

Institution agreement

One license covers every course, department and campus. No reopening the contract to expand.

4
Every year after

Renewal follows your band

Enrollment grows, you move up a band. It shrinks, you move down. Never a mid year true up.

FAQ

Pricing questions

How is my institution's price determined?

Annoto is licensed as a single flat annual fee based on your institution's FTE count, with volume discounts applied automatically at higher FTE tiers. Request a quote and our team will scope it for you.

How can one license cost less than the tools we use today?

Many institutions pay separately for video hosting, skill based video assessment, in video quizzes, video discussion, peer feedback and analytics, each priced per seat or per course. One Annoto license covers all of it with unlimited usage, including video hosting and delivery when you want it, so the overlapping contracts and integrations go away.

Can we start with a pilot?

Yes. Pilots are free, run on the full product with your own courses for a semester, and need no contract. Roll out when you are ready.

What is an FTE?

FTE stands for full time equivalent, the standard measure your institution already uses for enrollment and staffing. Your license price is based on total institutional FTE, not on how many people use Annoto.

Which LMS platforms does Annoto work with?

Annoto integrates natively over LTI 1.1 and 1.3, so it works with Canvas, Moodle, Blackboard, Brightspace and any LMS that supports the standard. An LMS is not required: the same license covers a portal, catalogue or custom platform through the JavaScript SDK and REST API, with full support included either way.

Is Annoto compliant with privacy and accessibility standards?

Yes. Annoto is built to support FERPA and GDPR requirements and follows WCAG accessibility guidelines for every institution.

How are Annoto plans structured?

Annoto is licensed at the institution level, so a pricing conversation starts with your context rather than a rate card. Instead of counting seats course by course, plans are shaped around how your institution actually teaches: the size of your learner community, the LMS and video platforms you already run, and the depth of analytics and support your teams need. That keeps budgeting predictable for procurement and keeps adoption friction-free for faculty, who never have to wonder whether their course is covered.

Is Annoto priced per seat or per institution?

Per institution. One license covers every course, department, and semester, with no seat-counting, ever. A single institutional license covers instructors and learners across courses, departments, and semesters. Because Annoto works inside Canvas, Moodle, Blackboard, Brightspace, and Open edX through LTI 1.3, and on top of video platforms such as Kaltura, Panopto, Wistia, YouTube, and Vimeo, one agreement follows your video wherever it lives. Nobody has to reopen the contract each time a new program, department, or campus comes online, and IT keeps a single integration to maintain.

What does a pilot include?

Most institutions begin with a structured pilot: a defined set of courses, a real semester of teaching, and success criteria agreed up front. Pilots include onboarding, LTI configuration, and access to the same time-anchored discussions, in-video quizzes, and attention and comprehension analytics as a full deployment, so your review committee evaluates the product exactly as faculty and students will use it rather than judging a canned demo.

What does every plan include?

Discussions, quizzes, analytics, and gradebook sync ship in every tier, never as an upsell. Every tier ships the collaboration core: time-anchored discussions, polls and reactions, notes and AI summaries, and an activity feed that keeps classes connected. Completion and gradebook sync and analytics export are part of the platform, not add-ons hidden behind an enterprise wall. Higher tiers deepen institution-wide analytics, admin controls, and support commitments.

Why do institutions switch from per-seat video tools to Annoto?

Institutions moving off per-seat video tools describe the switch to Annoto as a procurement simplification rather than a new negotiation. A single FTE-based license replaces a patchwork of course-level purchase orders, a pilot behaves exactly like the production deployment that follows it, and every tier ships the same collaboration, quiz, and analytics core so a smaller department is never quietly downgraded. Most renewal conversations end up being about expanding into new departments or campuses under the existing agreement, not renegotiating price, because the FTE figure procurement already tracks for accreditation is the same figure the license is built on.

How long does it take to go from a pilot to a signed agreement?

A typical timeline runs from an initial pricing conversation to a live pilot within a few weeks, and from pilot results to a signed institution-wide agreement within a single semester. Most institutions run this pilot-to-license path with the same procurement contact from first conversation to signed agreement, rather than being handed off between a sales team and a separate onboarding team partway through, which tends to shorten the overall timeline.

What happens at renewal if our enrollment changes?

At renewal, the license simply tracks your current FTE band: if enrollment grew, you move up a band; if it shrank, you move down. There are no per-view or per-minute meters to reconcile, and no true-up invoices arriving mid-year. Because usage is unlimited within the band, a course that doubles its video activity costs nothing extra, which lets teaching teams push adoption as hard as they like while the budget owner signs one predictable number a year.

Do you charge per user, per video or per minute?

No. Annoto is a flat annual license based on your institution's FTE band. Every instructor and learner is covered, and there are no limits or meters on users, videos, minutes watched or storage, so usage can grow without changing the price.

Are integrations included or extra?

Included. Every license covers the LTI 1.1 and 1.3 integration with Canvas, Moodle, Blackboard, Brightspace and Open edX, support for video platforms such as Kaltura, Panopto, YuJa, YouTube and Vimeo, and the JavaScript SDK, REST API and webhooks for any other site. Setup help and ongoing technical support are part of the license.

Can a single department or program start on its own?

Yes. A department or program license runs on the same terms as an institution license. When other departments want to join, you expand to the whole institution under the same agreement rather than starting a new negotiation.

We are mid contract with another tool. Can we still switch?

Yes. If you are switching from GoReact, PlayPosit, VoiceThread, FeedbackFruits or a similar tool, we credit the time left on your current contract, so you do not pay twice and can move when it suits your teaching calendar.

How does Annoto's price compare with other solutions?

We built Annoto to make an impact in education first, so we price it as the lowest of any comparable solution. One license replaces separate tools for video assessment, in video quizzes, video discussion and peer feedback, and covers every learner and instructor.

Get pricing for your institution.

Tell us your FTE count and your current tools, and we will send a flat annual quote with volume discounts built in. Preparing a budget request or RFP? We will map the options to your enrollment profile.

Already have a quote? Send it to us and we will price Annoto 30% below it, no questions asked.

¹ 30% saved for each separately licensed tool Annoto replaces: video hosting, video assessment, in video quizzes, video discussion, peer feedback or analytics. When several are consolidated into one Annoto license, savings can reach 70%. Your figure depends on your current tools and FTE count, and your quote shows the exact amount.