Annoto is a flat annual license for your institution, priced per FTE with volume discounts as you scale. Unlimited courses, videos, and usage included.

Annoto is licensed at the institution level, so a pricing conversation starts with your context rather than a rate card. Instead of counting seats course by course, plans are shaped around how your institution actually teaches: the size of your learner community, the LMS and video platforms you already run, and the depth of analytics and support your teams need. That keeps budgeting predictable for procurement and keeps adoption friction-free for faculty, who never have to wonder whether their course is covered.
One license covers every course, department, and semester — no seat-counting, ever.
A single institutional license covers instructors and learners across courses, departments, and semesters. Because Annoto works inside Canvas, Moodle, Blackboard, Brightspace, and Open edX through LTI 1.3 — and on top of video platforms such as Kaltura, Panopto, Wistia, YouTube, and Vimeo — one agreement follows your video wherever it lives. Nobody has to reopen the contract each time a new program, department, or campus comes online, and IT keeps a single integration to maintain.
Start with a real semester-long pilot on the full product, not a canned demo.
Most institutions begin with a structured pilot: a defined set of courses, a real semester of teaching, and success criteria agreed up front. Pilots include onboarding, LTI configuration, and access to the same time-anchored discussions, in-video quizzes, and attention and comprehension analytics as a full deployment, so your review committee evaluates the product exactly as faculty and students will use it rather than judging a canned demo.
Discussions, quizzes, analytics, and gradebook sync ship in every tier — never an upsell.
Every tier ships the collaboration core: time-anchored discussions, polls and reactions, notes and AI summaries, and an activity feed that keeps classes connected. Completion and gradebook sync and analytics export are part of the platform, not add-ons hidden behind an enterprise wall. Higher tiers deepen institution-wide analytics, admin controls, and support commitments, and the Lumo AI copilot can be added when your teaching teams are ready for it.
Taken together, these three structural choices are why institutions moving off per-seat video tools describe the switch to Annoto as a procurement simplification rather than a new negotiation. A single FTE-based license replaces a patchwork of course-level purchase orders, a pilot behaves exactly like the production deployment that follows it so a review committee is evaluating the real product, and every tier ships the same collaboration, quiz, and analytics core so a smaller department is never quietly downgraded. Most renewal conversations end up being about expanding into new departments or campuses under the existing agreement, not renegotiating price, because the FTE figure procurement already tracks for accreditation is the same figure the license is built on. That predictability is usually the deciding factor for budget committees comparing Annoto against a metered, per-seat alternative.
Most institutions run this pilot-to-license path with the same procurement contact from first conversation to signed agreement, rather than being handed off between a sales team and a separate onboarding team partway through. That continuity tends to shorten the overall timeline, since the person scoping the FTE count and the person answering technical questions about LTI setup already share the same context. A typical timeline runs from an initial pricing conversation to a live pilot within a few weeks, and from pilot results to a signed institution-wide agreement within a single semester.
At renewal, the license simply tracks your current FTE band: if enrollment grew, you move up a band; if it shrank, you move down. There are no per-view or per-minute meters to reconcile, and no true-up invoices arriving mid-year. Because usage is unlimited within the band, a course that doubles its video activity costs nothing extra — which lets teaching teams push adoption as hard as they like while the budget owner signs one predictable number a year.
Preparing a budget request or RFP? We'll map plan options to your enrollment profile — institutions worldwide have been through this process.
Get In TouchTell us your FTE count and we'll send a flat annual quote, with volume discounts built in as you scale.
Yes. Start with a free pilot on your own courses, then roll out when you're ready.
FTE stands for full-time equivalent, the standard measure your institution already uses for enrollment and staffing. Your license price is based on total institutional FTE, not on how many people use Annoto.
Annoto is licensed as a single flat annual fee based on your institution's FTE count, with volume discounts applied automatically at higher FTE tiers. Request a quote and our team will scope it for you.
Annoto integrates natively over LTI 1.1 and 1.3, so it works with any LMS that supports the standard, including Canvas, Moodle, Blackboard and Brightspace. An LMS is not required: the same licence covers deployment on a portal, catalogue or custom platform through the JavaScript SDK and REST API, with full support included either way.
Yes. Annoto is built to support FERPA and GDPR requirements and follows WCAG accessibility guidelines for every institution.