How YuJa Pricing Works in 2026: Licenses, Price Match and What to Ask

YuJa does not publish university prices: every enterprise license is quoted to fit the institution, and the YuJa pricing page pairs that custom model with a price match promise, a free trial program and lower cost pilot programs. This guide explains what YuJa actually documents, what tends to move a quote, how add ons such as captioning, Verity and Panorama fit in, and what to ask before you sign.

How does YuJa price its products for universities?

YuJa sells to institutions through tailored enterprise licenses rather than a public rate card. Its pricing page says it does not use a single, standard enterprise pricing model, and that each license is shaped around the customer's needs and budget. There are no dollar figures or tiers on the page; the path to a number is a request for pricing or a conversation with sales.

The same page lists the products that sit under that licensing umbrella:

• Lumina, YuJa's all in one video platform with LMS integration.
• Panorama, an LMS accessibility platform.
• EqualGround, website and web app accessibility scanning.
• Verity, live and automated test proctoring.
• CivicGuard, document remediation aimed at state and local government.
• Services, including live proctoring, accessibility remediation, onboarding and migration.

Because these are separate products, a YuJa quote can cover one of them or several. That is the first thing to pin down: which products, and which modules within each, your number includes.

What is the YuJa price match promise?

YuJa's pricing page states: "We will match the verified pricing and comparable capabilities of a major competitor." In practice, you share a competitor's proposal and YuJa commits to matching price and capabilities. YuJa first announced the offer in a June 2022 news release, which framed it as meeting or beating the value of other video content management solutions and mentioned a gift card for customers who report a verified lower price from a major competitor.

Three words in that promise carry the weight: verified, comparable and major. Before you rely on it, ask YuJa which vendors count as major competitors, what documentation counts as verification, and who decides whether the capabilities are comparable. A competitor quote that bundles different storage, captioning or support levels may not be matched line for line.

What drives a YuJa quote?

YuJa's own page names needs, budget and transparency about total long term cost. It does not list the specific variables it prices on, so treat the following as the factors worth clarifying in any enterprise video quote rather than as YuJa's published formula:

• Which products and modules are included (video platform only, or video plus Panorama, Verity or EqualGround).
• Scale, whether expressed as FTE, users, rooms equipped for capture or another unit.
• Storage and retention, including what happens when media libraries grow.
• Captioning: what automatic captioning covers and how human captions are billed.
• Services such as onboarding, migration from a previous platform and live proctoring hours.
• Term length and renewal terms, including any caps on increases at renewal.

Our video platform contract renewal checklist covers the renewal clauses in more depth.

Does YuJa offer free trials or pilots?

Yes. The pricing page describes a free trial program and separate pilot programs that YuJa calls cost effective, meant to test fit before a full rollout. The wording suggests pilots may carry a cost, so confirm whether yours is free, how long it runs, which products it includes and whether pilot fees are credited toward a full license.

How do add ons like captioning, Verity and Panorama affect cost?

Captioning

YuJa's ASR and human captioning page lists automatic captioning alongside a human captioning service it describes as competitively priced, with an accuracy claim above 99 percent. It integrates with 3Play Media, AST CaptionSync, Verbit and Rev. YuJa's support article on using human captioning services notes that requests may need admin approval, that admins can restrict captioning to certain users, and that turnaround is chosen in business days. Neither page documents how human captions are billed, so ask whether they draw on prepaid credits, a per minute rate or your own contract with a third party vendor.

Verity proctoring

YuJa Verity supports automated, hybrid and live proctoring, with the option of your own staff or YuJa's trained proctors watching sessions, plus AI ID verification. It connects to Blackboard, Canvas, D2L Brightspace, Moodle and PowerSchool over LTI 1.3. Pricing is through sales. Live proctoring by YuJa staff is listed as a service on the pricing page, so ask whether it is priced per session, per hour or as a block.

Panorama accessibility

YuJa Panorama scans and remediates course content inside the LMS, generates alternative formats such as audio, ePub and Braille, and scores files for accessibility on upload. It is also quoted through sales. If accessibility is a priority, ask whether Panorama is priced on the same unit as the video platform and whether bundling the two changes the total.

What should you ask YuJa before signing?

1. Which products and modules does this quote include, and which features are extra?
2. What unit is the price based on (FTE, users, capture rooms, storage) and what happens if we exceed it?
3. How much storage is included, and what are the retention and overage terms?
4. Is automatic captioning unlimited? How are human captions billed and approved?
5. If we add Verity or Panorama later, will they be priced on the same terms?
6. Which competitors qualify for the price match, and what proof do you need?
7. Is the pilot free or paid, and are pilot fees credited toward a full license?
8. Are onboarding, training and migration from our current platform included?
9. What is the renewal cap, and what are the exit and data export terms?
10. Which support levels and response times are included at this price?

Where does Annoto fit?

YuJa is a broad platform: capture, video management, accessibility and proctoring under one vendor. If its built in tools already cover how your faculty use video, there may be no reason to add anything. Annoto is narrower. It focuses on what happens on the video timeline: in video quizzes, time stamped discussion, video assignments with peer review and per student analytics. Annoto can host video itself, and our Annoto vs YuJa comparison describes running it on top of YuJa, so it can sit alongside an existing YuJa contract. Annoto is licensed as a flat annual institution license per FTE or as a department or program license, with a free one semester pilot that needs no contract; details are on the Annoto pricing page. For a wider view of the field, see our guide to YuJa alternatives.

Key takeaways

• YuJa publishes no university prices; every enterprise license is custom quoted.
• The price match promise covers verified pricing and comparable capabilities from a major competitor, so clarify those terms.
• YuJa offers a free trial program and pilot programs it calls cost effective.
• Captioning, Verity and Panorama are separate line items to confirm in writing.
• Ask about pricing units, storage, captioning billing, renewal caps and exit terms before signing.

Frequently asked questions

Does YuJa list prices on its website?

No. The pricing page has no figures and routes buyers to a price request. Each enterprise license is tailored.

Will YuJa match a competitor's quote?

YuJa promises to match verified pricing and comparable capabilities from a major competitor. Send the competitor proposal and ask how YuJa will judge comparability.

Is human captioning included in a YuJa license?

YuJa does not say so publicly. It describes human captioning as competitively priced and supports several third party vendors, so confirm the billing model in your quote.

Can we pilot YuJa before committing?

Yes. YuJa offers a free trial program and pilot programs. Confirm length, scope and whether pilot costs carry over.

If you are weighing YuJa against an engagement layer, the Annoto vs YuJa comparison sets out where each tool fits, and the Annoto pricing page explains how Annoto licenses work.