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Bentley University: Annoto Across Every Online Learning Use Case

Annoto Team
·
May 21, 2026
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When a university invests heavily in online and hybrid learning, video quickly becomes the backbone of the experience. But video alone asks students to watch passively, and it leaves instructors guessing about who actually engaged. Bentley University wanted more from the hours of content already living in its courses, so its team looked for a way to make that video work harder across the full range of teaching styles on campus.

Business students engaging with case-study video across course formats
One engagement layer stretched across many teaching styles.

The Situation

Bentley's faculty were not teaching one kind of course. Some ran fully asynchronous modules, others blended live sessions with recorded lectures, and many relied on case discussions that are central to a business-school pedagogy. Each format created the same gap: students consumed video in isolation, participation was hard to see, and instructors had few signals about comprehension until an exam or assignment came due. The team needed a single approach that could stretch across all of these use cases rather than a point solution for just one.

What They Did With Annoto

Because Annoto adds an engagement layer directly on top of the video instructors already use, Bentley could adopt it inside its LMS through one-click LTI 1.3 without rebuilding any courses. Faculty across departments applied it to a wide spread of scenarios:

  • In-video quizzes and knowledge checks to convert lecture watching into active recall, with grades syncing back to the LMS gradebook.
  • In-context comments and discussion anchored to the exact moment in a video, so case analysis and Q&A happened where the content lived instead of in a disconnected forum.
  • Reflection points and peer review that asked students to pause, respond, and learn from one another rather than simply pressing play.
  • Engagement analytics that surfaced attention, comprehension, and completion patterns, giving instructors an early read on where a cohort was struggling.

For faculty who wanted to move quickly, Lumo, our AI copilot, helped auto-generate in-video quizzes and scaffold questions along Bloom's taxonomy, lowering the effort of turning a passive recording into an assessed, interactive lesson.

A case discussion unfolding in in-context comments on a lecture video
Case analysis happens where the content lives, not in a disconnected forum.

The Outcome

Applying one engagement layer across many use cases gave Bentley something consistent to build on. Passive viewing shifted toward active collaboration, and instructors gained visibility they simply did not have before.

The same tool that powers a graded knowledge check in one course can power a peer discussion or a reflection prompt in another, so faculty learn it once and reuse it everywhere.

Just as importantly, the interaction Bentley captured helps document Regular & Substantive Interaction, an increasingly important requirement for online programs. By meeting students inside the video and inside the LMS they already know, Bentley turned a library of recordings into a flexible foundation for engagement, assessment, and insight across its online learning landscape. To see how the same approach could fit your courses, talk with our team.

Author
Annoto Team
Annoto
Insights from the team building the in-video engagement layer for learning.
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