
When a university invests heavily in online and hybrid learning, video quickly becomes the backbone of the experience. But video alone asks students to watch passively, and it leaves instructors guessing about who actually engaged. Bentley University wanted more from the hours of content already living in its courses, so its team looked for a way to make that video work harder across the full range of teaching styles on campus.

Bentley's faculty were not teaching one kind of course. Some ran fully asynchronous modules, others blended live sessions with recorded lectures, and many relied on case discussions that are central to a business-school pedagogy. Each format created the same gap: students consumed video in isolation, participation was hard to see, and instructors had few signals about comprehension until an exam or assignment came due. The team needed a single approach that could stretch across all of these use cases rather than a point solution for just one.
Because Annoto adds an engagement layer directly on top of the video instructors already use, Bentley could adopt it inside its LMS through one-click LTI 1.3 without rebuilding any courses. Faculty across departments applied it to a wide spread of scenarios:
For faculty who wanted to move quickly, Lumo, our AI copilot, helped auto-generate in-video quizzes and scaffold questions along Bloom's taxonomy, lowering the effort of turning a passive recording into an assessed, interactive lesson.

Applying one engagement layer across many use cases gave Bentley something consistent to build on. Passive viewing shifted toward active collaboration, and instructors gained visibility they simply did not have before.
The same tool that powers a graded knowledge check in one course can power a peer discussion or a reflection prompt in another, so faculty learn it once and reuse it everywhere.
Just as importantly, the interaction Bentley captured helps document Regular & Substantive Interaction, an increasingly important requirement for online programs. By meeting students inside the video and inside the LMS they already know, Bentley turned a library of recordings into a flexible foundation for engagement, assessment, and insight across its online learning landscape. To see how the same approach could fit your courses, talk with our team.
Get the best resources and research on active video learning — in your inbox, once a month.